Innovative Journal of Social Sciences

Effect of Customer Behavior on Organizational Performance of Lodges Within Lewa Wildlife Conservancy

2023-08-04T10:14:05+00:00

The purpose of this study was to determine the effect of customer behavior on organizational performance of lodges within Lewa Wildlife Conservancy. A descriptive survey design was employed to depict the true representation of customers' satisfaction levels and their effect on the organizational performance of lodges within the wildlife conservancy. The target population for this study comprised all the staff at the lodges (Lewa Wilderness, Lewa House, and Elewana Lewa Safari Camp) in the Conservancy. Since the size of the population (121) was small, the study conducted a census. Data was analyzed using descriptive and inferential statistics. The majority (80%) of the respondents stated that the performance of the lodges had been affected to a large extent by customer satisfaction levels, 13% to a very large extent, 4% to a moderate extent, and 3% to a little extent. This shows that customer behavior as a result of satisfaction had a great effect on the performance of the lodges. Majority of the respondents conquered that the lodges experienced very low rates of churn indicating customer satisfaction. Additionally, the respondents agreed that the lodges monitored switching behavior and prevented it by providing superior products and services and that customer defection could lead to negative word-of-mouth, thus damaging the organizations’ reputation as shown by the average scores of 4.45 and 4.38 respectively. Further, there was a positive correlation was observed between organizational performance and customer behavior, with a correlation coefficient of 0.615. Notably, the regression coefficient results revealed that for every unit increase in customer behavior, there is a corresponding increase of 0.654 in organizational performance. The study concluded that customer behavior, such as the frequency and volume of purchases, directly impacted the lodges’ revenue. The study recommends that the lodges should also tailor services and experiences to individual guests. They should gather information about guests' preferences and interests before their arrival, and use that information to personalize their stay. This can include personalized greetings, room amenities, dining options, and activities that align with guests' interests, creating a memorable and unique experience.

Mobile Health (mHealth) Digital Platform for Primary Data Collection for Prostate Cancer Monitoring and Surveillance in Embu County, Kenya

2023-08-25T03:13:17+00:00

The cancer situation in Africa is on an upward trajectory and requires a context-sensitive approach. Prostate cancer is the fourth cause of death after cervical, breast, and oesophageal cancer respectively with an estimated incidence of 3,412 (8.1%) and a mortality of 1,780 (6.6%) in Kenya. Currently in Kenya cancer registration and surveillance cover an estimated 10% of the population which is sub-optimal. The main aim of the study was to demonstrate the use of an mHealth digital platform prototype to improve the collection and real-time access to primary data for prostate cancer control and surveillance. The study adopted a descriptive cross-sectional study design, utilizing a design science research (DSR) strategy. The target population was healthcare workers, including community health volunteers in Embu County. The purposive sampling technique was used to identify participants, a total population of (71) respondents, and critical case sampling was used to identify (34) community health volunteers (CHVs) from different community health units. Surveys with structured questionnaires were used in data collection, with a response rate of 80.3%. The data collected was subjected to quantitative-descriptive analysis. The findings guided the requirement definition, design, and development of the prototype which was tested by the end users. A gap was noted in prostate primary data collection, documentation, and access from the community. We established the available data was mostly hospital-based. The study also, established that cancer was not covered in an integrated disease surveillance and response system. The mHealth digital platform was tested by the end users to illustrate primary data collection from the community and its real-time access. Finally, the research recommends the expansion of the existing disease surveillance system to include cancer surveillance.

Assessment of Satisfaction with Online Learning Environment Among Nursing Students in Kenya Medical Training College (KMTC) Nairobi

2023-08-28T12:54:51+00:00

In recent years, there has been an increased use of eLearning in medical training colleges, driven by technological advancements, learners' desire for flexibility, and the COVID-19 pandemic. However, there is limited literature on nursing students' satisfaction with the eLearning environment at Kenya Medical Training College (KMTC) in Nairobi. Therefore, this study aimed to assess nursing students' satisfaction with online learning at KMTC Nairobi, focusing on students and institutional-related factors. A cross-sectional survey was conducted, involving 259 nursing students who were selected proportionately from eligible classes. The findings revealed that a significant proportion of students faced challenges in accessing a computer 115(50.2%), reliable internet 151(65.1%), and a conducive study area 123(53.2%). Cross-tabulation analysis showed that various student factors, including navigating online platforms (p = 0.026), browsing the internet (p = 0.003), accessing and using a computer (p = 0.003), having reliable internet access (p = 0.01), and being in a conducive environment for online classes (p = 0.01), were significantly associated with high satisfaction with e-learning. Institutional support for e-learning was perceived as inadequate, significantly impacting satisfaction levels (p < 0.05), particularly in terms of technical support availability and access to e-learning platforms for all students. The study recommends actions to improve the online learning experience, including ensuring access to computers and reliable internet and addressing gaps in institutional support.

Analysis of Occupational Burnout and Employee Engagement at Selected University Libraries in Coast Region in Kenya

2023-08-28T15:55:07+00:00

Burnout is a result of the vulnerability of workers in developing nations to occupational stressors in their specific institutions. Emotional exhaustion is a common side effect of workplace stress that inhibits employees from fully enjoying their work. As a result, the quality of information services has decreased, particularly in libraries at higher education institutions in Kenya's coastal region. This study aimed to determine the relationship between occupational burnout and employee engagement at selected university libraries in the Coast Region in Kenya. The research utilized a survey research design. The researcher collected data from 54 library staff from 4 Universities. Semi-structured interviews and questionnaires were used to obtain both qualitative and quantitative data. Thematic analysis was utilized with qualitative data, whilst regression analysis and descriptive statistics were used with quantitative data. The study findings indicated that occupational burnout had a negative and significant effect on employee engagement. The study concluded that occupational burnout contributes significantly to negative employee engagement. Particular focus should be on emotional exhaustion, detachment, depersonalization, depression, anxiety, and dissociative tendencies. Helping employees deal with these occupational burnout aspects will enhance their engagement at work.