KITUVA, R. M. .; GESIMBA, P. .; EZEKIEL, A. . The Relationship Between Strategic Market Segmentation Capabilities and Performance of Insurance Firms in Nairobi County, Kenya. Journal of Marketing and Communication, [S. l.], v. 5, n. 2, p. 1–14, 2025. Disponível em: https://edinburgjournals.org/journals/index.php/journal-of-marketing/article/view/635. Acesso em: 5 dec. 2025.