Journal of Strategic Management

Co-Creation and Collaboration Strategies on Product Design: An Innovative Strategic Approach

2026-04-06T08:21:55+00:00

This study examines the impact of co-creation and collaboration strategies on product design, highlighting their potential as innovative approaches to achieve business success. The research employs a descriptive-analytical design, using secondary data from published academic papers, industry reports, and case studies to investigate the effects of co-creation and collaboration strategies on product design. The study reveals that co-creation and collaboration strategies enhance customer satisfaction, foster innovation, and increase market share. The findings also highlight the importance of strategic partnerships, effective communication, and trust-building in co-creation and collaboration. The study's results have significant implications for businesses, emphasizing the need to adopt co-creation and collaboration strategies to stay competitive in the market. By involving customers and stakeholders in the product design process, companies can create innovative, customer-centric products that ultimately drive business growth and success.

Influence of Management Commitment on Strategy Implementation and Organizational Performance of Public Universities in Kenya

2026-04-11T15:21:32+00:00

This study examined the influence of management commitment on strategy implementation and its effect on the performance of public universities in Kenya. Grounded in Resource-Based Theory, the study adopted a descriptive research design and a census approach targeting all 35 chartered public universities. Primary data were collected using structured questionnaires. The findings revealed that although all public universities had developed strategic plans, a majority (66.7%) did not implement them within the anticipated timeframe. Management commitment emerged as a critical determinant of effective strategy implementation and institutional performance. The results indicated a strong and significant relationship between management commitment and performance (β = 0.462, p < 0.05), highlighting the importance of leadership support, clear communication, and goal alignment in driving successful implementation. While organizational structure and resource allocation also showed significant positive effects, management commitment demonstrated the strongest influence. The study concludes that strengthening management commitment is essential for improving the implementation of strategy and enhancing the performance of public universities in Kenya. It recommends fostering strong leadership support, enhancing communication of strategic objectives, and aligning institutional resources with strategic priorities to achieve optimal performance outcomes.

Product Differentiation Strategy and Performance of Cement Manufacturing Companies in Kenya

2026-04-24T11:05:52+00:00

Over the past decade, Kenya’s cement manufacturing firms have experienced fluctuating performance, even as demand from the construction and infrastructure sectors has continued to expand. These inconsistencies have raised concerns about the industry's competitiveness and long-term sustainability. This study examined how product differentiation strategy influences the performance of cement manufacturing companies in Kenya. Anchored on the Dynamic Capabilities Theory, the research applied a descriptive survey design. The target population consisted of 375 employees drawn from selected cement manufacturers, from which a sample of 112 respondents, representing 30%, was obtained. Questionnaires served as the primary tool for data collection. Analysis involved generating descriptive statistics and conducting correlation tests. Findings revealed that product differentiation is positively and significantly associated with firm performance (r = 0.672, p = 0.000). The study concludes that strengthening product differentiation efforts enhances operational competitiveness and customer preference. It recommends that management prioritize continuous refinement of product features and quality initiatives informed by customer feedback to reinforce market positioning.

Influence of Organizational Structure on Strategy Implementation and Its Effect on Performance of Public Universities in Kenya

2026-04-24T11:22:54+00:00

The study's objectives were to determine the influence of organizational structure on the performance of public universities in Kenya and to assess whether these factors affected their performance. A descriptive research design was used to analyze the data in this study, and a census approach method was employed. Structured questionnaires were used to gather the data, and Microsoft Excel and the Statistical Package for the Social Sciences (SPSS) were used for analysis. Specifically, the regression coefficient (β=0.245, p=0.038<0.05) underscored that the organizational structure of public universities in Kenya significantly influences their performance. Therefore, the study concluded that H02 was substantiated, affirming that organizational structure plays a pivotal role in shaping the performance of Kenya's public universities, as supported by the compelling statistical evidence. Top management in public universities should prioritize effective resource allocation. This involves ensuring the timely disbursement of financial resources, providing adequate human and technological resources, and implementing the strategy. Continuous evaluation and updating of the organization's structure to align with strategic goals and improve operational efficiency is essential. Promoting a culture of innovation and risk-taking by creating a conducive environment that inspires employees to think creatively and contribute to the implementation of strategic plans will further enhance performance.