Assessing the Effects of Social Media Use on the Patient, Institution, and Healthcare Providers in Work–Related Activities at National Spinal Injury Hospital, Nairobi
Keywords:
Social Media Use, Patient, Institution, Healthcare Providers, Work–Related ActivitiesAbstract
Purpose: Technology has permitted all aspects of life. Social media is a group of applications based on the internet that allows one to create and share content online. Many health professionals have embraced social media as a key communication tool. They use social media to improve health and enhance practice. However, many professionals have not developed ways to extend professionalism in social media platforms, which has consequences for individual healthcare providers, the profession, the organization, and the patients. The study aimed to determine the effects of social media use on the patient, institution, and HCPs in work-related activities at National Spinal Injury Hospital.
Methodology: The design of a convergent mixed method was used. This was a Convergent mixed design where quantitative and qualitative data was collected and analyzed. Using stratified random sampling, a sample of 108 healthcare providers meeting eligibility criteria was recruited for quantitative data. Quantitative data was collected and then analyzed, and qualitative data from three key informants was collected using an interview schedule, and analysis was done during a similar timeframe.
Results: Healthcare professionals primarily employ social media platforms for knowledge sharing(M=3.61), networking with colleagues (M=3.56), and receiving professional updates(M=3.56). There was high knowledge about ethical social media use(M=4.5), technical proficiency(M=3.83), and a positive attitude toward ethical use of social media(M=4.31).
Conclusion and Recommendations: The social media has been predominantly used for knowledge sharing, networking with colleagues, and receiving professional updates, however, the study revealed that some healthcare providers were not observing professionalism on social media platforms by posting patients’ photos and videos without consent. The study recommended that the chief executive officer should enhance regular sensitization programs to ensure all healthcare professionals are knowledgeable about ethical social media use, regardless of their current level of understanding.
References
Adams, O. (2019). Effect of social media utilization in 21st century nursing practices in Nigeria: Analytical review. Nursing Communications, 3(6), 189. https://doi.org/10.53388/TMRIN20190912
Ahmead, M., Hamamadeh, N., & Iram, I. abu. (2022). The effects of internet and social media use on the work performance of physicians and nurses at workplaces in Palestine. BMC Health Services Research, 22(1), 633. https://doi.org/10.1186/s12913-022-07934-2
AHPRA, A. (2019, November 22). AHPRA unveils a new social media guide for health practitioners. ANMJ. https://anmj.org.au/ahpra-unveils-new-social-media-guide-for-health-practitioners/
Aiyer, A., Surani, S. R., Anderson, B., Suleman, A., & Soomro, S. (2018). Do We Face a Facebook Problem? Use of Social Media Among Nurses and Impact on Patient Safety. In B53. ENHANCING PRACTICE ENVIRONMENTS, PATIENT SAFETY, AND OUTCOMES (1–308, pp. A3629–A3629). American Thoracic Society. https://doi.org/10.1164/ajrccm-conference.2018.197.1_MeetingAbstracts.A3629
Akram, W. (2018). A Study on Positive and Negative Effects of Social Media on Society. International Journal of Computer Sciences and Engineering, 5. https://doi.org/10.26438/ijcse/v5i10.351354
ANA. (2011). ANA's principle for social networking and the nurse. nursesbook.org.
Chen, J., & Wang, Y. (2021). Social Media Use for Health Purposes: Systematic Review. Journal of Medical Internet Research, 23(5), e17917. https://doi.org/10.2196/17917
Cho, M.-J., Furnas, H. J., & Rohrich, R. J. (2019). A Primer on Social Media Use by Young Plastic Surgeons: Plastic and Reconstructive Surgery, 143(5), 1533–1539. https://doi.org/10.1097/PRS.0000000000005533
Crilly, P., Hassanali, W., Khanna, G., Matharu, K., Patel, D., Patel, D., Rahman, F., & Kayyali, R. (2019). Community pharmacist perceptions of their role and the use of social media and mobile health applications as tools in public health. Research in Social and Administrative Pharmacy, 15(1), 23–30. https://doi.org/10.1016/j.sapharm.2018.02.005
Elkhayat, H., Amin, M. T., & Thabet, A. G. (2018). Patterns of use of social media in cardiothoracic surgery; surgeons' perspective. Journal of the Egyptian Society of Cardio-Thoracic Surgery, 26(3), 231–236. https://doi.org/10.1016/j.jescts.2018.07.003
Farsi, D. (2021). Social Media and Health Care, Part I: Literature Review of Social Media Use by Health Care Providers. Journal of Medical Internet Research, 23(4), e23205. https://doi.org/10.2196/23205
Frost, J. (2021, October 7). Stratified Sampling: Definition, Advantages & Examples. Statistics By Jim. https://statisticsbyjim.com/basics/stratified-sampling/
Gamor, N., Dzansi, G., Konlan, K. D., & Abdulai, E. (2020). Exploring social media adoption by nurses for nursing practice in rural Volta, Ghana. Nursing Open, n/a(n/a). https://doi.org/10.1002/nop2.1685
Gholami-Kordkheili, F., Wild, V., & Strech, D. (2013). The impact of social media on medical professionalism: A systematic qualitative review of challenges and opportunities. Journal of Medical Internet Research, 15(8), e184. https://doi.org/10.2196/jmir.2708
Glasdam, S., Sandberg, H., Stjernswärd, S., Jacobsen, F. F., Grønning, A. H., & Hybholt, L. (2022). Nurses' use of social media during the COVID-19 pandemic—A scoping review. PLOS ONE, 17(2), e0263502. https://doi.org/10.1371/journal.pone.0263502
Griffin, G., Williams, N., Bradfield, Z., & Hauck, Y. L. (2021). E-professionalism and social media use amongst nurses and midwives: A cross-sectional study. Nurse Education in Practice, 57, 103248. https://doi.org/10.1016/j.nepr.2021.103248
Hagg, E., Dahinten, V. S., & Currie, L. M. (2018). The emerging use of social media for health-related purposes in low and middle-income countries: A scoping review. International Journal of Medical Informatics, 115, 92–105. https://doi.org/10.1016/j.ijmedinf.2018.04.010
Khamis, R. M., & Geng, Y. (2021). Social Media Usage in Health Communication and Its Implications on Public Health Security: A Case Study of COVID-19 in Zanzibar. Online Journal of Communication and Media Technologies, 11(1), e202101. https://doi.org/10.30935/ojcmt/9575
Khan, M. I., & Loh, J. (M. I.). (2022). Benefits, Challenges, and Social Impact of Health Care Providers' Adoption of Social Media. Social Science Computer Review, 40(6), 1631–1647. https://doi.org/10.1177/08944393211025758
Kordzadeh, N., & Young, D. K. (2018). Exploring Hospitals' Use of Facebook: Thematic Analysis. Journal of Medical Internet Research, 20(5), e190. https://doi.org/10.2196/jmir.9549
Majid, A., Yasir, M., Javed, A., & Ali, P. (2020). From envy to social anxiety and rumination: How social media site addiction triggers task distraction amongst nurses. Journal of Nursing Management, 28(3), 504–513. https://doi.org/10.1111/jonm.12948
Mwangi, E. R. (2018). Determinants of Adoption of Social Media Marketing by Hospitals, in Nairobi City County, Kenya [Thesis, JKUAT-COHRED]. http://localhost/xmlui/handle/123456789/4839
Naslund, J. A., Bondre, A., Torous, J., & Aschbrenner, K. A. (2020). Social Media and Mental Health: Benefits, Risks, and Opportunities for Research and Practice. Journal of Technology in Behavioral Science, 5(3), 245–257. https://doi.org/10.1007/s41347-020-00134-x
Okocha, D., Agbele, D., Chukwuere, J., Dyikuk, J., Langat, N., Moven, T., Gilbert, C., Egielewa, P., Afolaranmi, A., Leepile, M., Anyanwu, P., Uzomah, M., Falana, T., & Jacob-Uzomah, S. (2023). Disruptive social media: Towards a resilient social media ecosystem in Africa. https://doi.org/10.57040/JP.6
O'Leary, L., Eriksen, S., Peltonen, L.-M., Ahmed, W., Thelwall, M., & O'Connor, S. (2022). Exploring nurses' online perspectives and social networks during a global pandemic COVID-19. Public Health Nursing, 39(3), 586–600. https://doi.org/10.1111/phn.12994
Olum, R., & Bongomin, F. (2020). Social Media Platforms for Health Communication and Research in the Face of COVID-19 Pandemic: A Cross-Sectional Survey in Uganda [Preprint]. Health Systems and Quality Improvement. https://doi.org/10.1101/2020.04.30.20086553
Rozenblum, R., Greaves, F., & Bates, D. W. (2017). The role of social media around patient experience and engagement. BMJ Quality & Safety, 26(10), 845–848. https://doi.org/10.1136/bmjqs-2017-006457
Rubin, M., & Hewstone, M. (2004). Social Identity, System Justification, and Social Dominance: Commentary on Reicher, Jost et al., and Sidanius et al. Political Psychology, 25(6), 823–844. https://doi.org/10.1111/j.1467-9221.2004.00400.x
Schoenbrunner, A., Gosman, A., & Bajaj, A. K. (2019). Framework for the Creation of Ethical and Professional Social Media Content: Plastic and Reconstructive Surgery, 144(1), 118e–125e. https://doi.org/10.1097/PRS.0000000000005782
Singh, S., Awani, R., Wal, A., Tiwari, P., Tiwari, P., Parveen, A., & Wal, P. (2016). EFFECT OF SOCIAL MEDIA IN HEALTH CARE: USES, RISKS, AND BARRIERS. WORLD JOURNAL OF PHARMACY AND PHARMACEUTICAL SCIENCES, 5, 282–303.
Surani, Z., Hirani, R., Elias, A., Quisenberry, L., Varon, J., Surani, S., & Surani, S. (2017). Social media usage among health care providers. BMC Research Notes, 10(1), 654. https://doi.org/10.1186/s13104-017-2993-y
Wagner, J. P., Cochran, A. L., Jones, C., Gusani, N. J., Varghese, T. K., & Attai, D. J. (2018). Professional Use of Social Media Among Surgeons: Results of a Multi-Institutional Study. Journal of Surgical Education, 75(3), 804–810. https://doi.org/10.1016/j.jsurg.2017.09.008
wamuyu. (2020). The Kenyan Social Media Landscape. https://doi.org/10.13140/RG.2.2.11876.60809
Watat, J. K., & Jonathan, G. M. (2020). Exploring Social Media Use during a Public Health Emergency in Africa: The COVID-19 Pandemic.
Zinke-Allmang, A., Hassan, R., Bhatia, A., Gorur, K., Shipow, A., Ogolla, C., Shirley, S., Keizer, K., & Cislaghi, B. (2022). Use of digital media for family planning information by women and their social networks in Kenya: A qualitative study in peri-urban Nairobi. Frontiers in Sociology, 7, 886548. https://doi.org/10.3389/fsoc.2022.886548
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Martha Wangui Wambugu, Peter Kailemia, Moses Mulu
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
