Effect of Project Planning on Implementation of Mobile Banking Projects in Commercial Banks in Kenya

Abstract

Mobile banking technology has been widely implemented by commercial banks in Kenya as a tool for market penetration, without massive investment in physical infrastructure. The technology has been instrumental in serving a wide and ever-growing customer base with fast, efficient, and convenient quality services. Mobile banking has therefore become one of the key success factors in the banking industry as empirical evidence links its adoption to wide customer base and enhanced number of transactions. The aim of the study was to determine the effect of project planning on implementation of mobile banking project in commercial banks in Kenya. The study adopted a descriptive research design. The target population was mobile banking projects from six Tire one commercial banks in Nairobi County. The unit of observation comprised of 244 project officers. Stratified random sampling method was used to select 149 respondents. Primary data was obtained using semi- structured questionnaires. In analyzing qualitative data, thematic analysis was applied. Quantitative data was analyzed using descriptive statistics and inferential statistics.  The results indicate that project planning and implementation of mobile banking project in commercial banks are directly and significantly associated (r=0.754, p=0.000). The study concluded that project planning has a direct and significant effect on project implementation. It is therefore imperative for commercial banks’ management to ensure proper planning within the organization, proper monitoring of mobile-banking projects, clear mobile-banking project deliverables and clear timeframes on achieving the mobile-banking projects objectives. These will result to improved mobile banking project implementation.