Privacy Statement
Personal data we collect
EdinBurg collects data from you, through our interactions with you and through our products. You provide some of this data directly, and we get some of it by collecting data about your interactions, use, and experiences with our products. The data we collect depends on the context of your interactions with EdinBurg and the choices you make, including your privacy settings and the products and features you use. We also obtain data about you from third parties.
You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data, you can decline. Many of our products require some personal data to provide you with a service. If you choose not to provide data required to provide you with a product or feature, you cannot use that product or feature. Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data, we will not be able to enter into the contract; or if this relates to an existing product you’re using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalization that use such data will not work for you.
How we use personal data
EdinBurg uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to:
- Provide our products, which includes updating, securing, and troubleshooting, as well as providing support. It also includes sharing data, when it is required to provide the service or carry out the transactions you request.
- Improve and develop our products.
- Personalize our products and make recommendations.
- Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.
We also use the data to operate our business, which includes analyzing our performance, meeting our legal obligations, developing our workforce, and doing research.
In carrying out these purposes, we combine data we collect from different contexts (for example, from your use of two EdinBurg products) or obtain from third parties to give you a more seamless, consistent, and personalized experience, to make informed business decisions, and for other legitimate purposes.
Our processing of personal data for these purposes includes both automated and manual (human) methods of processing. Our automated methods often are related to and supported by our manual methods. For example, our automated methods include artificial intelligence (AI), which we think of as a set of technologies that enable computers to perceive, learn, reason, and assist in decision-making to solve problems in ways that are similar to what people do. To build, train, and improve the accuracy of our automated methods of processing (including AI), we manually review some of the predictions and inferences produced by the automated methods against the underlying data from which the predictions and inferences were made. For example, we manually review short snippets of voice data that we have taken steps to de-identify to improve our speech recognition technologies. This manual review may be conducted by EdinBurg employees or vendors who are working on EdinBurg’s behalf.
Reasons we share personal data
We share your personal data with your consent or to complete any transaction or provide any product you have requested or authorized. We also share data with EdinBurg-controlled affiliates and subsidiaries; with vendors working on our behalf; when required by law or to respond to legal processes; to protect our customers; to protect lives; to maintain the security of our products; and to protect the rights and property of EdinBurg and its customers.
How to access and control your personal data
You can also make choices about the collection and use of your data by EdinBurg. You can control your personal data that EdinBurg has obtained, and exercise your data protection rights, by contacting EdinBurg or using various tools we provide. In some cases, your ability to access or control your personal data will be limited, as required or permitted by applicable law. How you can access or control your personal data will also depend on which products you use. For example, you can:
- Control the use of your data for interest-based advertising from EdinBurg by visiting our opt-out page.
- Choose whether you wish to receive promotional emails, SMS messages, telephone calls, and postal mail from EdinBurg.
- Access and clear some of your data through the EdinBurg privacy dashboard.
Not all personal data processed by EdinBurg can be accessed or controlled via the tools above. If you want to access or control personal data processed by EdinBurg that is not available via the tools above or directly through the EdinBurg products you use, you can always contact EdinBurg at the address in the How to contact us section or by using our web form.
We provide aggregate metrics about user requests to exercise their data protection rights via the EdinBurg Privacy Report.
Cookies and similar technologies
Cookies are small text files placed on your device to store data that can be recalled by a web server in the domain that placed the cookie. We use cookies and similar technologies for storing and honoring your preferences and settings, enabling you to sign in, providing interest-based advertising, combating fraud, analyzing how our products perform, and fulfilling other legitimate purposes. EdinBurg apps use additional identifiers, such as the advertising ID in Windows described in the Advertising ID section of this privacy statement, for similar purposes.
We also use “web beacons” to help deliver cookies and gather usage and performance data. Our websites may include web beacons, cookies, or similar technologies from third-party service providers.
You have a variety of tools to control the data collected by cookies, web beacons, and similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies and to withdraw your consent by clearing or blocking cookies.
