Effect of Social Media Education on Tax Compliance among Motor Vehicles Spares Traders in Suburb Area of Nakuru Town, Kenya

Abstract

Tax compliance is the extent to which the tax payers strive to do as per the requirement by the relevant tax laws that have been set up by countries. Compliant tax payers are those that make timely declaration of their tax positions. In addition, compliance by taxpayers is dependent on economic incentives embedded in the tax structure. Compliance with tax payers also relies on the effectiveness of the tax structure and administration in detecting and punishing non-compliant taxpayers. The objective of the study was to assess the effect of social media education on tax compliance among motor vehicles spares traders in Suburb area of Nakuru town, Kenya. This study employed an explanatory research design. This study target population was 300 motor vehicles spare traders operating in the suburb area of Nakuru town. The sample size of the study was 150-motor vehicle spare traders operating in the Nakuru town suburb area. This study collected primary data using structured questionnaires. The study found that social media education is positively related to compliance to taxation. The study concluded that it is important and significant to include the element of taxpayer education by use of social media. The study recommends that the KRA needs to scale up its social media engagement of the enlightenment of taxpayers since the use of social media platforms is very convenient given the advent and advantages brought about by use of smartphone technology