Influence of Supplier Relationship Management on Performance of Large Supermarkets in Nairobi Metropolitan, Kenya
DOI:
https://doi.org/10.70619/vol5iss4pp17-29-644Keywords:
Supplier Relationship Management, Supermarkets Performance, Nairobi MetropolitanAbstract
In recent times, the retail chain industry in Kenya has experienced challenges, leading to the closure of large retail outlets. After COVID-19, there was a re-emergence of retail supermarkets. This forms the motivation of the study. The study sought to investigate the relationship between supplier relationship management practice and the performance of large supermarkets in Nairobi Metropolitan. The study was grounded in Resource-Based Theory. The target population was 135 employees, consisting of managers, operations supervisors, stock coordinators, loss branch stock controllers, and transport and logistics supervisors of the selected large supermarkets. Primary data was obtained through a structured questionnaire. Descriptive and inferential statistical techniques were applied, with simple linear regression analysis used to predict the relationships between supplier relationship management practice and supermarket performance. The data was analyzed through SPSS and presented using tables. The study found that supplier relationship management (β =0.576, p value =0.00) has a significant and positive relationship with the performance of large supermarkets in Nairobi Metropolitan. The study recommends that the supermarkets review and strengthen their quality control mechanisms and regular performance reviews to ensure consistent delivery and product standards. Supermarkets should also standardize supplier evaluation procedures to improve reliability and accountability across all suppliers.
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Copyright (c) 2025 Janet Nakile, Dr. Mary Kibuine, Mr. Daniel Kimemia
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