Supply Chain Flexibility and Performance of Food and Beverages Manufacturing Firms in Kenya
DOI:
https://doi.org/10.70619/vol4iss2pp1-15Keywords:
Supply chain flexibility, performance, supplier flexibility, customer flexibility, delivery flexibility & product flexibilityAbstract
In the current dynamic business environment, any organization can survive if it performs exceptionally well. This study's main goal was to assess the effect of supply chain flexibility and performance of food and beverages manufacturing firms in Kenya. The cross-sectional survey was used in the study. Senior procurement managers from 246 Kenyan companies that produce food and beverages were the target audience. Krejcie and Morgan (1970) were used to estimate a sample size of 150 respondents. Simple random sampling was used to choose the sample. Pilot research of 15 firms, representing 10% of the sample size, was carried out, and 13 questionnaires were returned. Semi-structured and self-administered questionnaires were employed by the researcher. 135 questionnaires were given to responders and 119 were returned. Descriptive statistics, including mean, standard deviation, skewness, and kurtosis, were used to analyze the data. Correlation, regression, and hypothesis testing were also used in inferential statistics. SPSS version 28 was used for processing the acquired data. Tables were used to display the data. According to the dependability results, every variable satisfies the requirement for a Cronbach's alpha value of greater than 0.7. Criteria, content, and construct validity were also examined. The findings showed a favorable, substantial linear significance between SCF and performance of food and beverages companies in Kenyan (β: 0.590, t: 7.910, p ≤ 0.00) In addition, the results indicated that when one unit in supply chain flexibility grows there is a rise in a unit of the performance. The study concluded that supply chain flexibility significantly improves the performance of food industry. The research recommends that supply chain flexibility be strategically implemented.
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Copyright (c) 2024 Regina Njeri Ngatia, Dr. Anthony Osoro, Dr. Samson Paul Nyang’au
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