Effect of Supply Chain Management Practices on Organizational Performance: A Case Study of Bata Shoe Company

Abstract

The purpose of this study is to determine the effect of supply chain management practices on organizational performance; a case study of Bata Shoe company. The specific objectives were; to determine the effect of supplier relationship management on organizational performance of Bata Shoe company, to determine the effect of customer relationship management on organizational performance of Bata Shoe company, to determine the effect of logistics on organizational performance of Bata Shoe company and to determine the effect of outsourcing on organizational performance of Bata Shoe company. For the purpose of this study, descriptive research design was used. This study primarily targeted all 90 employees of Bata Shoe Company working at the Supply chain Department. Since the sample is small the study sampled all the 90 employees. Primary data will be obtained for the study. A structured questionnaire was used to collect primary data. Both descriptive and inferential statistics will be utilized. Descriptive statistics involved percentages, means and standard deviation. Inferential statistics such as correlation and regression were used. The study found that supplier relationship management, customer relationship management, logistics, outsourcing have a positive and significant effect on organizational performance. Management of Bata Shoe Company should embrace effective supplier relationship management strategies in order to support efficient supply chain management. In addition, Bata Shoe Company should adopt the logistic practices. This is because findings show a positive association between logistic practices and organizational performance. Bata Shoe Company and other organization are also advised to adopt the outsourcing practices that are currently adopted at a very small extent because they can significantly improve organization performance from the current position.