Strategic Leadership and Performance of Kenya Airways Limited in Nairobi City County, Kenya

Authors

  • Francis Ndambuki Mutie Kenyatta University
  • Jedidah Muli Kenyatta University

DOI:

https://doi.org/10.70619/vol4iss2pp1-12

Keywords:

Strategic Leadership, Performance, Kenya Airways Limited

Abstract

In Kenya Airways Limited, there have been issues of poor performance in terms of decreased profits, reduced number of passengers, reduced market share, increased operating costs and reduced craft movements has been an issue. The purpose of this study was to examine the effect of strategic leadership on performance of Kenya Airways Limited in Nairobi County, Kenya. The study was supported by resource-based view theory and employed a descriptive research design. The targeted population was 388 managerial staff drawn from departments at Kenya Airways Limited. The sample size of 143 participants were chosen by use of stratified random sampling technique. Analysis of qualitative data was though thematic analysis. Quantitative data analysis was through the use of descriptives and inferential statistics. The study established that strategic leadership had a strong effect on the organizational performance of Kenya Airways Limited (β=0.609; p=0.000). The study concluded that strategic leadership has a significant effect on the performance of Kenya Airways Limited, Kenya.  The study recommends that the management at Kenya Airways Limited needs to implement and strengthen leadership development programs to enhance the strategic leadership skills of current and potential leaders. There is also a need for KQ management to organize and offer training sessions, workshops, and mentorship programs for employees and junior management staff in an attempt to cultivate a leadership pipeline within Kenya Airways Limited.

Author Biographies

Francis Ndambuki Mutie, Kenyatta University

Strategic Management

Jedidah Muli, Kenyatta University

Strategic Management 

References

Abdi, A. K. (2018). Strategic leadership and organizational performance of tea estate companies in Nandi County, Kenya (Unpublished Masters Dissertation, Kenyatta University).

Acciarini, C., Brunetta, F., & Boccardelli, P. (2021). Cognitive biases and decision-making strategies in times of change: a systematic literature review. Management Decision, 59(3), 638-652.

Ali, B. J., & Anwar, G. (2021). Business strategy: The influence of Strategic Competitiveness on competitive advantage. International Journal of Electrical, Electronics and Computers, 6(2), 1-10

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Brydges, T., & Hracs, B. J. (2018). Consuming Canada: How fashion firms leverage the landscape to create and communicate brand identities, distinction, and values. Geoforum, 90, 108-118.

Chadwick, C., & Dabu, A. (2009). Human resources, human resource management, and the competitive advantage of firms: Toward a more comprehensive model of causal linkages. Organization Science, 20(1), 253–272. https://doi.org/10.1287/orsc.1080.0375

Chamberlain, W. O. (2019). Inclusive business as employment generator in rural settlements. Routledge

Collis, D. J. (1994). Research note: how valuable are organizational capabilities? Strategic management journal, 15(S1), 143-152.

Daraojimba, C., Kolade, A. O., Nwankwo, T. C., & Odochi, M. (2023). A Review of Business Development Strategies in Emerging Markets: Economic Impacts and Growth Evaluation. International Journal of Research and Scientific Innovation, 10(9), 195-206.

Dash, R., McMurtrey, M., Rebman, C., & Kar, U. K. (2019). Application of artificial intelligence in automation of supply chain management. Journal of Strategic Innovation and Sustainability, 14(3), 43-53.

Deeboonmee, W., & Ariratana, W. (2014). Relationship between strategic leadership and school Effectiveness. Procedia-Social and Behavioral Sciences, 112, 982-985.

Dobby, E. A. (2021). The Role of Civil Aviation in Promoting International Trade in Africa: A Case Study of Kenya Aviation Industry (Masters’ dissertation, University of Nairobi).

Elena-Iuliana, I., & Maria, C. (2016). Organizational Performance – A Concept That Self-Seeks to Find Itself. Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, 4(4), 179–183.

Fuertes, G., Alfaro, M., Vargas, M., Gutierrez, S., Ternero, R., & Sabattin, J. (2020). A conceptual framework for the strategic management: a literature review—descriptive. Journal of Engineering, 2020, 1-21.

Hamann, P. M., Schiemann, F., Bellora, L., & Guenther, T. W. (2013). Exploring the Dimensions of Organizational Performance: A Construct Validity Study. Organizational Research Methods, 16(1), 67–87. https://doi.org/10.1177/1094428112470007

Jaleha, A. A., & Machuki, V. N. (2018). Strategic leadership and organizational performance: A critical review of the literature. European Scientific Journal, 14(35), 124-149.

Kant, N. (2021). Blockchain: a strategic resource to attain and sustain competitive advantage. International Journal of Innovation Science, 13(4), 520-538.

Khojastehpour, M., & Shams, S. R. (2020). Addressing the complexity of stakeholder management in international ecological setting: A CSR approach. Journal of Business Research, 119, 302-309.

Kirimi, A. M. (2019). Effect Of Digital Banking Strategies on Growth of Commercial Banks in Kenya: At Kenya Commercial Bank (Masters’ dissertation, University of Nairobi).

Mailu, R. M., & Kariuki, P. (2022). Influence of strategic leadership on performance in non-governmental organizations in Nairobi County. International Academic Journal of Human Resource and Business Administration, 4(1), 386-407.

Molla, M. (2022). Assessment of the Marketing Mix Strategies of Dashen Brewery Share Company (Doctoral dissertation, St. Mary’s University).

Muchiri, K. (2018). Effect of Strategic Management Practices on Financial Performance of Food Processing Companies in Kenya: A Case of Delmonte Kenya Ltd (Unpublished Masters Project, United States International University Africa).

Mwazo, J. (2020). Effect of firm capabilities on the non-financial performance of fast-moving consumer goods firms in Nairobi metropolitan area (Doctoral dissertation, Strathmore University).

Ngambi, M. T., & Nkemkiafu, A. G. (2015). The Impact of Total Quality Management on Firm's Organizational Performance. American Journal of Management, 15(4). 69-85.

Ngutu, F. O., & Kavindah, L. (2019). Strategic management practices and performance of public secondary schools in Awendo Sub-County, Migori County, Kenya. International Academic Journal of Human Resource and Business Administration, 3(7), 383-397.

Odongo, O. O., Mugambi, H., & Abayo, R. (2019). Influence of labor relations on performance of airline industry: A case study of Kenya Airways Limited. International Academic Journal of Human Resource and Business Administration, 3(6), 162-178.

Ogechi, R. N. (2016). The effect of strategic leadership on the performance of small and medium enterprises in Kenya (Masters dissertation, University of Nairobi).

Paelo, A. (2019). Regulating for the growth of mobile financial services: A case study of Kenya, Tanzania, and Uganda1. Competition and Regulation for Inclusive Growth in Southern Africa, 421.

Rahman, N., Othman, M. & Ibrahim, Z. J. M. S. L. (2018). Impact of strategic leadership on organizational performance, strategic orientation, and operational strategy. Management Science Letters, 8(12), 1387-1398.

Rojas Rincón, J. S., Riveros Tarazona, A. R., Mejía Martínez, A. M., & Acosta-Prado, J. C. (2022). Positioning and web traffic of Colombian Banking Establishments. Journal of Theoretical and Applied Electronic Commerce Research, 17(4), 1473-1492.

Shuriye, H. H., & Wambua, P. P. (2020). Organizational Performance Management Practices and Employee Productivity in Garissa County Government, Kenya. International Journal of Business Management, Entrepreneurship and Innovation, 2(2), 31–48. https://doi.org/10.35942/jbmed.v2i2.116

Signé, L., & Heitzig, C. (2022). Effective Engagement with Africa: Capitalizing on Shifts in Business, Technology, and Global Partnerships. Africa Growth Initiative the Brookings Institution.

Srivastava, R. K., Fahey, L., & Christensen, H. K. (2001). The resource-based view and marketing: The role of market-based assets in gaining competitive advantage. Journal of Management, 27(6), 777-802.

Wambugu, J. (2016). Customer relationship management and market performance of nation media group (Doctoral dissertation, University of Nairobi).

Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171-180.

Downloads

Published

2024-05-20

How to Cite

Mutie, F. N. ., & Muli, J. . (2024). Strategic Leadership and Performance of Kenya Airways Limited in Nairobi City County, Kenya. Journal of Strategic Management, 4(2), 1–12. https://doi.org/10.70619/vol4iss2pp1-12

Issue

Section

Articles