Effect of Leadership Style on Performance of Electronic Media Companies in Meru County, Kenya
Keywords:
Leadership Style, Performance, Transformational, Transactional, Collaborative, Electronic Media CompaniesAbstract
Media companies in Kenya, particularly, the small companies have reported poor performance in terms of low profits, low viewership, high employee turnover, and low quality of products and services. The purpose of this study was to determine the effect of leadership style on the performance of electronic media companies in Meru County, Kenya. The study was anchored on the social cognitive theory. Descriptive and explanatory research designs were used. The study population comprised 12 media companies in Central Eastern Region, Kenya. The study targeted 145 management employees working in all the media companies. A random sampling technique was used to determine a sample size of 106 management workers. Primary data was collected using structured questionnaires. The findings indicated that leadership style has a positive and significant effect on media company performance. The research concluded that leadership style was significant in determining the performance of media companies. Transformational, transactional and collaborative were identified as key leadership styles that media companies have adopted. The study recommended the need for media companies to improve their leadership styles. Specifically, the media companies should strengthen transformational, transactional, and collaborative leadership styles.
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Copyright (c) 2021 Doreen Karwitha Muticia, Prof. Peter Kihara , Dr. Nancy Rintari
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